Why your PLAY CUSHION is made from deadstock fabric

The PLAY CUSHIONS come with a special story. They are originally created by Danish textile brand SemiBasic who worked with great quality fabrics to produce bed linens, pillows, blankets and more. The company is no longer in function, but still had some stock left - and that’s where Kongstad Studio comes into the picture. 

When deciding how to source our fabric for the PLAY CUSHIONS we wanted to find a sustainable way without compromising on quality. Enter deadstock fabrics. Deadstock fabrics are leftover materials of other companies who overestimated their needs or, like SemiBasic, is no longer in function.

Because the PLAY CUSHIONS are made from deadstock fabric, they are in limited quantity and we’ve made each one of them unique. The cushions are hand-dyed in Denmark ensuring a completely unique look.

Millions of tonnes of unused fabrics are sent to landfills each year so instead of creating new fabrics, we jumped on the opportunity when it appeared, to give these cushion covers new life. A sustainable way of introducing a new favourite into your life - because winners care!

Because the cushions are hand-dyed, each cushion is unique and may differ from images.

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