B Lab Nordics
We created digital artworks for an amazingly important non-profit.
B Lab is a global non-profit network transforming the economy to benefit all people, communities and the planet. B Lab Nordics is the branch of the network covering Denmark, Sweden, Norway, Finland, Iceland, Greenland and Faroe Islands.
B Lab is the organization behind the B Corp Certification. B Lab provides tools for measuring environmental and social performance to companies and if a company achieves a high enough score within their overall performance, they can apply to become a B Corp. A vigorous verification process then starts and in the end the company is potentially certified. The tools used in this process are very powerful as they help companies, both B Corps and non B Corps, understand what they are doing well and where they could be doing more.
We are a B Corp ourselves and believe strongly in the impact of the movement, therefore it was a very special project for us to work on.
The artworks are all made on a foundation of B Lab’s ‘B’ logo and are to be used in B Lab Nordics’ internal and external communication. Our approach was to show that the ‘B’, representing the whole movement, is a juicy and fertile soil for modern businesses and innovators. The ‘B’ is a breeding ground where visionary ideas bloom and where knowledge exchange makes new sprouts come forward.