Exclusive collaboration with Retro Villa

We’re so excited to finally tell and show you more about our exclusive collaboration with interior store Retro Villa.

Retro Villa is a stable in interior design. Vintage wallpaper, handpicked art and other unique finds make this store one to visit in Copenhagen. And we’re launching three illustrations exclusively with them! Yay!

As you know, we want to make you smile, think and feel like a winner. But what is a winner? 

A winner is someone who makes a difference for themselves and someone else in some way or another. Our three illustrations portray winner mentality and in that way honour diversity because being a winner is unique for every single one of us. Let me explain...

Typically, when we talk about winners we will automatically assume that there are losers too. So, if there are winners, does that mean there are losers too? No, there are no losers. But the losing part are the sad thoughts or prejudices that prevent you from being good to yourself, being good to your close family and friends and being good to the world. Those sad thoughts and prejudices will from time to time pop up in our minds and cannot be avoided as we go through life. But a winner mentality will in the end crush them.

The winner mentality is about attitude and focusing on the good by cultivating the winner within you. For example, did you give the shop assistant a smile today, even though you might have had a bad day yourself? Have you given a compliment to someone today? Or have you complimented yourself? (compliments are awesome - read about why here)

The winner concept embraces both bigger and smaller actions. A winner keeps working to improve themselves and the world. This is the concept that we portray in the three exclusive illustrations.

The fight for winner mentality happens in three places. We call these three places arenas. The first illustration is called ARENA ONE and portrays the first step in becoming a winner.

ARENA ONE - within yourself

If you love and respect yourself regardless of who you love, how you look or what your job is, for example, you have the perfect basis for being a winner in life. 

As humans, we are met with and have ourselves a lot of bias, prejudice and preconceived notions. All these things goes on in our head. So that deep, yet awesomely matte green spot illustrates all the thoughts and speculations we have. This is accentuated in the layers of the head.

Only you, yourself, can process, better and change your own conception of yourself. And when you feel good about yourself and respect how you look, for example - no matter your clothing size, your height and so on - you are ready to step into arena number two.

The poster comes in 50x70 and is available at Retro Villa for 350 DKK. Have a look here

arena one

ARENA TWO - you and your loved ones

ARENA TWO illustrates the relationship between you and your loved ones. Your close family, your close friends. When you love and respect yourself, you are able to love and respect your close ones for all that they are. When you treat them with dignity they will automatically flourish and your relationship will evolve and become a giving relationship for both of you. The two earthy spots overlap to illustrate the nourishing bond that you share. Your winning mentality will rub off on your loved ones and maybe even inspire them to start their own journey in becoming a winner.

It is basically the perfect circle. More on that later!

The poster comes in A3 and is available at Retro Villa (LINK) for 250 DKK. Have a look here

arena two arena series retro villa

ARENA THREE - you in the world

The third illustration in the series shows you in the world. When you feel like a winner within yourself and in the relationship with your loved ones and when you stand up for who you are while respecting your close ones for who they are, the winner mentality will trickle out in the world as well. You will be sending all your winnerness out in the world and in that way inspire the people you meet on your way to be winners too. ARENA THREE is you in the world.

The illustration shows that what you send out in the world you’ll get more of. What goes around comes around. The good trickles down and what you send out not only comes back around, it stays with everyone you meet on your way. You can inspire and be a winner in the physical world, but social media is another awesome opportunity to inspire. With social media, we now have a unique way to inspire even more and we can reach people from all over the world.

I once read that if you have only one follower on social media you are an influencer. That’s it. You don’t even need thousands or millions of people following you before you are an influencer. So your winner mentality is as important as ever and YOU can make a real difference in the world no matter your number of followers. 

Let’s go winner!

The poster comes in A4 and is available at Retro Villa (LINK) for 170 DKK. Have a look here

The perfect circle

And now to that “perfect circle” I was talking about earlier. The series embraces three arenas that throughout life is a circular process - it repeats itself. The feedback you get from the world you use to better yourself. Everything you learn in the world and then process within yourself you bring into your relationship with your loved ones and in that way you, the winner, continue to grow, learn and better yourself. It’s the circle of winnerness!

How are you a winner in your life? With this collection we strive to inspire you to be a winner. If you’re inspired I would really appreciate it if you would share and inspire the people in your life. In that way we can truly inspire and spread winner mentality, which is Kongstad Studios ultimate goal. Thank you so much for reading this whole thing, winner.

The illustrations are an exclusive collaboration with Retro Villa and is only available for purchase with them. Go visit their store or hop online to get your ARENAS as a daily reminder that you are a winner and on a journey. 

From 24th October throughout 26th October we are doing a pop-up exhibition in Retro Villa with our current designs and our new exclusive illustrations. Join us and read more here.


Thank you.

All my best
Cecilie Kongstad

arena three arena one

arena two